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Generali Insurance


By : Aries Kurniawan


Generali Insurance History


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Generali Insurance was one of the leaders of the life insurance sector. Generali is the first insurance company in Europe from three insurance companies; this company has an AA rating agency’s most prestigious financial valuations in European Countries, Standard and Poor’s. Has 85,000 employees and serves more than 70 million customers. Present in most European countries, while for the Generali Group is the market leader in Italy and held positions in Germany, France, Austria, Spain and Switzerland.

Over the last few years, the Generali Group has been growing increasingly, and confident with good development perspectives. Thus, started its activity in the Philippines, Thailand and penetrate the Chinese and Indian markets. The Group also has consolidated its position in Latin America, where it has a presence to the welfare of society.
In 1835 Generali Group was established in Romania. Romania is the largest city, commercial time, and has basic object activity. On March 19, 1897, it began to enjoy the capital of Romania and established insurance companies in Braila, the company’s participation in the construction of Marmorosch & Co Bank no. Finally a man who came from Romania and Community together with General Insurance insurance companies trying to establish, from the outset because of strong international relationships transport policy issued for the first time to be agreed by banks and foreign institutions. As well as with the policies of the insurance companies in the West.

After two years of operation in Braila, Bucharest State moving company that used as headquarters, and then change the name of the community in general for Romania with the name of General Insurance. From year to year the insurance company is growing rapidly, so that in 1935, General Insurance is a market leader in Romania, as a shareholder in several insurance companies in the country, such as Dacia, Romania, Romanian Star, and Ardelean.

In 1948, due to political, Generali group was forced to withdraw from the Eastern European market. Then In 1993, Generali which was on the Romanian market, society is governed by the General Insurance SA, a joint venture Italy and Romania, as Assicurazioni Generali shareholders of approximately 51% and four other Romanian companies, which are mainly aimed at the general insurance business. In 1999, Generali Holding Vienna and take a majority stake eventually became General Insurance company name.

In 1993 it marked the return of the company Generali Romania in the market, the company provides, for individual and business customers a variety of general insurance such as fire insurance, theft, robbery, health, and business interruption insurance for all risks of installation, rental insurance, maritime transport and insurance , etc..
Started in 2001 by expanding the portfolio of life insurance, Generali issued new product in the category of life insurance, to increase attention to individual and corporate clients. While regarding infrastructure, the spatial distribution of the Generali insurance network, currently comprised of 84 agencies and outlets located in major cities in the country. High standards of service, professionalism shown in the business world, a balanced financial policy, coupled with prudent underwriting, has made a General Insurance company with a national and international reputation. Finally in 2000 the company was recognized by the community, when the Business Initiative Direction, by an international organization of consulting services and expertise in quality, gets International Award of excellence and quality “Arch of Europe”.

In 2002 the same organization gave an award to the company with the title of “International Platinum Star for Quality”. Because this award since 2002 until now, Generali has made progress from year to year, and is always in the list of the top 10 insurance companies. In late 2006, the company’s gross premium volume guarantor of nearly 300 million, a result that puts the 8th position in the overall ranking of insurance companies.

Great results for Generali insurance company, and of course can convince people to enroll to these insurance companies, hopefully with information about the history of generali insurance company, it can increase customer confidence and provide information to the public about the importance of insurance, for those of you who are interested you can contact directly at :


Assicurazioni Generali S.p.A.
Group Corporate Affairs Dept.
Piazza Duca degli Abruzzi, 2
34132 Trieste – Italy


+39 040 671006

Head of the Group Corporate Affairs Dept.
Michele Amendolagine

+39 040 671621

Assicurazioni Generali S.p.A.

Piazza Duca degli Abruzzi 2
I – 34132 Trieste
+39 040 671111

Head of Sustainability Report

Marina Donati

Manuela Bacci

Michela Giovannini

Barbara Morgan

Andrea Mosca

Paolo Romanello

Marta Zanetti

Please note that, with reference to initiatives for the community you can contact Group Communications at sponsor@generali.com


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